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Big jump in direct desktop traffic9/12/2023 The second page the user clicks will go into "Direct" traffic, while the user themselves will often trigger a new session and be treated as "new" (not all the time - it does depend on browser and time since the original page was opened). When they link to an internal article with this tag attached, what happens is that a user clicking on it technically registers a new visit as far as Analytics is concerned. It's not unusual for someone writing content in the Wordpress editor to decide that any links in an article should open in a new tab, so their article remains open in the first tab. Unfortunately, Wordpress' implementation doesn't validate whether the link opening in a new tab is opening in a new domain or not. Recent versions of Wordpress automatically add rel="noreferrer noopener" to any links opening in a new tab as a security measure. One way which Direct traffic can spike is if internal links on a site start to use rel="noreferrer". Are there other possible reasons for a suspiciously large amount of Direct traffic? It's a common complaint from people who work in SEO, or in Marketing, but to date Google have not indicated that this behaviour shall change any time soon. No - the Discover app at time of writing (May 21) does not send any referrer information, so cannot be tracked through the addition of custom Analytics filters. If we know traffic comes from Discover, can we force Analytics to categorise it as something other than Direct? When these match up between the two tools, it confirms that particular articles have gone viral, leading to a sharp spike in Discover traffic. In both Analytics and Search Console a list of the articles involved are shown beneath the graph. That last item is a relatively new and growing area in Direct traffic.
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